纪录片的运营之路

The Way of the Documentary’s Operation

纪录片是一种用生活中的真人真事为表现对象,用艺术的手法来展现的影片形式。近年来,纪录片在各大媒体平台上的消费情况呈直线上升趋势。一部纪录片的运营流程决定了这部成片最终所呈现的效果和观影受众的感受,在它的运营之路中存在着许多决定性的因素,本文将从收视群体、推广宣传等几方面论述纪录片的运营过程。

The documentary is a film form taking real characters and incidents as the object of expression with artistic techniques. In recent years, the consumption of documentaries on major media platforms is on the rise. The operation process of a documentary determines the final effect and the audience＇s feelings. There are many decisive factors in its operation. This paper will discuss the operation process of documentary from aspects of audience group, promotion and publicity.