古村落景区游客拥挤感知维度与游憩情绪影响机制研究--以西递、宏村为例

RESEARCH ON THE INFLUENTIAL MECHANISM BETWEEN THE TOURISTS'CROWDING PERCEPTION AND EMOTIONS FOR RECREATION IN ANCIENT VILLAGE SCENIC SPOT: A CASE STUDY OF XIDI AND HONGCUN ANCIENT VILLAGES

拥挤感知被认为是影响游客的游憩体验和满意度的重要指标,通过构建拥挤感知的多维度变化来探讨游客情绪的变化对满意度的影响研究仍不成熟。本文以西递、宏村为研究案例地,运用结构方程模型分析方法,构建空间拥挤、人潮拥挤和体验拥挤维度对游客游憩过程的影响模型,探讨了游客拥挤三个维度的影响因素。研究表明:(1)人潮拥挤对情感依附型游客积极情绪呈正向影响;(2)空间拥挤增加消极情绪,与游客满意度呈负相关关系;(3)体验拥挤对游客积极情绪呈显著负向影响;(4)人潮拥挤—积极情绪—满意度(0.359)之间的相互关系强于人潮拥挤—消极情绪—满意度(0.128);空间拥挤—积极情绪—游客满意度(-0.241)的关联度强于空间拥挤—消极情绪—游客满意度(-0.142);体验拥挤—积极情绪—游客满意度(-0.167)之间的影响关系弱于体验拥挤—消极情绪—游客满意度(-0.213);(5)人口特征对拥挤感知的影响差异显著。

Crowding perception has been considering to be one of the vital parameters influencing tourists＇ ex- perience and satisfaction for recreation. However, studies on the influence of tourists＇ emotional changes up- on their satisfaction to recreation on the basis of constructing multi-dimensional degrees of crow ding percep- tion are still in an early stage. Based on the case study of Xidi and Hongcun, ancient villages since the Ming and Qing dynasties in the south of Anhui Province, this thesis explores factors from three dimensions of the tourists＇ crowding perception, i.e. the influence of space crowding, human crowdedness and the experiential crowding on the tourists＇ recreational process. Meanwhile, with the emotional changes of tourists as the intermediary variable, this thesis also focuses on the influence of crowding in ancient village scenic spots upon tourists＇ satisfaction of recreation, to further study the behaviour of tourists during the recreational process.