土鸡蛋网络零售中商品标题设置的分析与优化——基于淘宝全网的安徽省卖家数据

Analysis and Optimization of Product Heading Setting in the Network Retail of Farm Egg——Based on Taobao.com of Anhui Sellers Data

以土鸡蛋为关键词、发货地为安徽省,以销量排名为依据,收集了淘宝网上月销量不为0的322个土鸡蛋商品样本,提取这322个按照销量从大到小的商品,摘取所有商品的标题,分类归纳并进行了分析。结果表明,商品标题中核心词较混乱,各种炒作的概念较多,对于消费者来说容易造成选择困难;店铺标题设置与平台类目亟待协调,店铺自有品牌建设需要加强等。

Using farm eggs as the key word and the place of delivery as Anhui Province, based on the sales rankings,322 samples of farm egg products with monthly sales of Taobao.com were collected, and the 322 items were extractedaccording to sales volume from big to small. The headlines of all products were extracted, classified and analyzed.The core words in the titles of the products were found to be more confusing and the concept of various hype wasmore likely to cause difficulties for consumers; the store title setting and platform categories needed to be coordinat-ed, and the store＇s own brand construction needed to be strengthened.