移动互联网时代短视频PGC模式的思考

Thinking about Short Video PGC Mode in Mobile Internet Era

互联网技术的发展,让短视频、网络直播和电商等媒介平台成为了"网红生态体系"的重要组成部分。短视频PGC模式的出现,在消解了视频在传统电视层面的艺术符号价值的基础上,对传统网络视频的叙事模式进行了突破。本文主要从移动互联网时代短视频PGC模式的作用入手,对移动互联网时代短视频PGC模式存在的问题和短视频PGC模式的优化措施进行了分析。

The development of Internet technology has enabled short video, webcasting, and e-commerce platforms to become an important partof the “Internet Red Ecosystem” . The appearance of the short video PGC mode breaks through the narrative mode of the traditional network video onthe basis of eliminating the artistic symbol value of the video on the traditional TV level. This article starts with the role of the short video PGC modein the mobile Internet era, analyzes the shortcomings of the short video PGC mode in the mobile Internet era and the optimization measures of the shortvideo PGC mode.