欧美图书馆文化创意产品开发形式及启示

The Development Forms and Inspirations of Cultural and Creative Products in European and American Libraries

文化创意产品是指基于历史文化资源的,利用创新理念和技术手段开发出的各种文化产品和文化服务。欧美图书馆文化创意产品开发主要有"传统产品型开发"、"数字化开发"、"创新型开发"三种形式。通过分析其开发实践,启示我国图书馆在开发文化创意产品的过程中,应促进图书馆和文化元素的融合、注重产品的实用性和创意性,深入馆藏资源数字化,善用社交媒体平台,创新文化服务形式,注重读者参与和实践,寻求多元合作伙伴,弥补图书馆服务短板。

Cultural and creative products refer to all kinds of cultural products and cultural services based on historical and cultural resources,which are developed by innovative ideas and technical means. The development of cultural and creative product in European and American libraries mainly includes three forms： ＂the development of traditional production-oriented cultural creative products＂, ＂the development of digital cultural creative products ＂ and ＂the development of innovative cultural creative products＂. By analyzing its development practice,it suggests that our library should promote the integration of library and cultural elements, focus on the practicality and creativity of products,deepen the digitization of collection resources,make good use of social media,innovate the forms of cultural service,pay attention to the reader＇ s participation and practice,and seek multiple partners to make up the shortcomings of library service in carrying out our library＇ s cultural and creative products.