制造商公平关切下低碳闭环供应链的定价策略

Pricing Strategy of Low Carbon Closed-loop Supply Chain under Manufacturer's Fairness Concern

在传统的闭环供应链中引入低碳减排,构建了制造商主动减排并负责回收的两级低碳闭环供应链.分别在制造商考虑和不考虑公平关切下,研究供应链成员的最优决策,并对两种情形下的最优决策进行对比分析.研究结果表明,制造商的公平关切行为会影响自身与零售商的最优决策.制造商关注公平时,零售商适当放弃点利润是有利的.制造商期望的利润分配比在一个适当的范围内,制造商关注公平对自身是有利的.

By introducing carbon reduction into the traditional closed-loop supply chain,a two level low-carbon closed-loop supply chain in which the manufacturer takes the initiative to reduce emissions and is responsible for recycling has built. The optimal decisions of each supply chain member are compared and analyzed under the case that considering manufacturer＇s fairness concern and the case without that consideration. The results show that the manufacturer＇s fairness concern will affect the optimal decision of itself and the retailer. When the manufacturer is concerned about the fairness,the retailer＇s proper abandonment of the profit is favorable; when the manufacturer＇s expected profit distribution is within an appropriate range,it is beneficial for itself to focus on fairness.