微博的媒介价值探析

On Weibo's Medium Values

微博低门槛、微成本、快传播的特征使其迅速成为信息交流的一个重要平台.这种新型媒介的兴起与普及,对社会生活各个领域产生了深刻的影响.政府借此创建更优化的组织结构,企业借此获得更大的商业价值,公众借此树立个人品牌.微博从不同维度表现出它的价值,成为社会文明和进步的重要力量.

Weibo,with low threshold,low cost and fast propagation as its main features,has quickly become an important platform of information exchange. The springing up and popularization of this new medium has profoundly influenced different fields of society. With the help of it,governments create an optimized organizational structure,enterprises acquire bigger business value and the publicestablish personal brands. Weibo has showed its values from different dimensions and has become a progressive force in social civilization and the progress of the society.