浅谈吉林省职业技能大赛市场营销赛项参赛经验——以长春金融高等专科学校为例

A Brief Discussion on the Experience of Marketing Events in Jilin Professional Skills Competition: Taking Changchun Finance College as an Example

在明确参赛目的和参赛必要性的前提下,长春金融高等专科学校参加吉林省职业技能大赛市场营销赛项的主要经验包括精细化的竞赛组织管理、建立了课赛融合培养机制、建立了以校赛为基础的遴选机制、建立了项目化的集中训练体系。

With a clear understanding of the purpose and neces-sity of participation in the marketing events in Jilin ProfessionalSkills Competition, the main experience of Changchun FinanceCollege includes the following aspects refining competition orga-nization and management, establishing the cultivation mechanismof course-competition integration, establishinga selection mech-anism based on on-campus competitions and establishing a pro-ject-based centralized training system.