微时代高校弘扬民族优秀传统文化面临的挑战及对策

The Challenges and Countermeasures of Carrying forward the Excellent National Traditional Culture in Colleges and Universities in the Micro-era

以微博、微信为代表的新型传播媒介成为大学生表达个性、展现自我的一个平台。"微时代"信息的传播具有高效、碎片、去中心化、互动性强、传播速度快、传播范围广等特点,给当前中国社会的价值观带来巨大冲击。中华民族的优秀传统文化是我国构建社会主义和谐社会的重要理论基石,是社会主义核心价值观的思想来源,是中华民族的根与魂。微时代背景下知识的碎片化和去中心化更要求高校坚持弘扬中华传统文化精神,做好大学生的社会主义核心价值观建设。

The new media represented by Weibo and WeChat hasbecome a platform for college students to express their personali-ties and show themselves. The dissemination of ＂micro-era＂ in-formation is characterized by high efficiency, fragmentation, de-centralization, strong interactivity, rapid spread, and wide dis-semination, which brings tremendous impact on the values of thecurrent Chinese society. The excellent traditional culture of theChinese nation is an important theoretical foundation for buildinga socialist harmonious society in China. It is also the source ofthought for the core values of socialism and the root and soul ofthe Chinese nation. In the micro-era, the fragmentation and de-centralization of knowledge require that colleges and universitiescontinue to promote the spirit of traditional Chinese culture anddoa good job of constructing college students＇ socialist core values.