大学生对“网红”现象的态度调查研究

Research on the Attitudes of College Students to the Phenomenon of "Instant Online Celebrities"

互联网催生了"网红"这一新兴职业,成为一种流行文化现象。当代大学生作为互联网中成长起来的一代,受"网红"文化影响最深。本文通过问卷调查法探究大学生对"网红"现象的态度调查发现,"网红"文化质量参差不齐,一些大学生已经深受影响。大学生群体对"网红"现象的态度呈现年龄、性别以及内容差异。因此需要从教育以及技术手段等多方面规范大学生"网红"现象。

The development of the Internet has given rise to theemerging profession of ＂instant online celebrities＂, and made itan increasingly popular cultural phenomenon. As a generationgrowing up in the Internet, contemporary college students are themost affected by the culture of ＂instant online celebrities＂. Thesurvey of college students＇ attitudes to the phenomenon of ＂in-stant online celebrities＂ by questionnaire survey found that thecultural quality of ＂instant online celebrities＂ is uneven, andsome college students have been deeply affected. Moreover, theattitudes of college students to the ＂instant online celebrities＂phenomenon shows the differences in age, gender and content.Therefore, it is necessary to standardize the ＂instant onlinecelebrities＂ phenomenon of college students in various aspectssuch as education and technical means.