高校图书馆阅读推广的七种偏向及其破解路径

Seven kinds of tendency and its solutions of reading promotion in University Library

近年来,阅读缺失问题日益引起社会的广泛关注,"书香社会"建设已经提升到国家发展战略高度。作为阅读推广主体的高校图书馆在实施阅读推广活动时存在"节日""偏科""封闭""两头轻中间重""授鱼不授渔""千馆一面""硬塞"等七种现象,针对这些问题可以从"激发内在需求""通俗化、趣味化""互助、协同""三阶段并重""内容与方法兼顾""特色发展""新媒体、大数据"几方面进行破解,从而提升高校图书馆阅读推广的效果。

In recent years,the problem of the lack of reading has aroused widespread concern in society,“learning society”construction has been raised to the height of the national development strategy. As the mainbody of the reading promotion,there are several phenomena in the reading promotion of university library,suchas“festival”and“partial”“closed”and“two light middle weight”and“give a fish not how to fish”and“thou.sand hall side”and“Just plug it in”,In view of these problems,we can solve these problems from the followingaspects“stimulate internal demand”,“popular,interesting”,“cooperative”equal emphasis on“the threestage”and“both content and method”“characteristic development ”and“new media,big data”,so as to en.hance the effect of university library reading promotion.