企业间生产与广告投资分配的竞争分析

Competition analysis between enterprises in allocation of production and advertising investment

提出了两企业间进行广告与投资分配决策竞争的一般模型 ,对这个一般模型及其特殊形式进行了研究 ;证明了模型的 Cournot型均衡解的存在性和单调性 ;对广告间的影响参数进行了分析 ;给出了具体问题均衡解的求解方法 ;最后 。

In this paper, a general model about two enterprises to allocate production and advertising investment is set up. The model and its particular forms are studied by using game theory. The existence and monotone of Cournot equilibrium about the model are proven theoretically. One method to find out the equilibrium solution is given. Finally, the results are tested and verified by analyzing a simple problem.