社会嵌入、BOP战略与企业扶贫关系研究——以本地本物公司为例

On the relationship of social embedding,BOP strategy and enterprise poverty alleviation——Taking Bendi Benwu as a case

采用单案例研究方法,以创业企业新疆本地本物农产品电子商务公司为研究对象,通过研究其发展历程来探讨欠发达地区企业发展战略与企业扶贫的关系,即社会嵌入、BOP战略与企业扶贫之间的联系及其相互作用机制。研究表明,社会嵌入、BOP战略与企业扶贫存在相互作用的关系:社会嵌入、BOP战略以重新定义产品市场、产品价值链和构架跨部门合作网络为作用方式,以产业扶贫、用工扶贫、创业扶贫和教育扶贫为作用路径实现企业扶贫;同时,企业扶贫为企业发展战略实施减少阻力,以拓展发展战略作用维度的方式提升其价值创造空间。

Using the method of exploratory single case study,this paper takes Bendi Benwu as the research object to explore the relationship between enterprise development strategy in the underdeveloped areas and poverty alleviation based on the development process of Bendi Benwu,namely the study on the relationship and its interaction mechanism of social embedding,BOP strategy and enterprise poverty alleviation. The research shows that social embedding,BOP strategy and enterprise poverty alleviation have interaction relationship. Social embedding and BOP strategy operate by redefining product market,value chain and conduct the framework of cross department,and realize enterprise poverty alleviation by industrial poverty alleviation,employment poverty alleviation,entrepreneurship poverty alleviation and education poverty alleviation. Meantime,enterprise poverty alleviation reduces the resistance for the implementation of enterprise development strategies and enhances the value creation space by expanding the role of the development strategy.