中国居民出境旅游行为演化研究——以2005—2015年旅新(新加坡)游客为例

Evolution of Behavior Patterns of Outbound Tourism in China——A Case Study on Chinese Traveled to Singapore in 2005-2015

从人口特征、出游行为、消费行为、空间行为等视角动态分析了2005—2015年我国旅新(新加坡)游客出境旅游行为演化的特征、轨迹与规律,得到以下结论:随着我国旅新游客快速增长,中新旅游贸易由"逆差"向"顺差"转变;在我国旅新游客男女性别占比"剪刀差"扩大背景下,年龄结构、出游目的、游览时间、交通结构和消费结构均保持了整体稳定态势,但也存在"纺锤形"年龄结构扁平化、重游率增加、游览时间延长等细部变化特征;我国旅新游客空间行为结构存在免费景点呈现辐射状、高密度、稳定型特征,付费景点呈现射线型、低密度、波动型特征的差异,并由免费景点向付费景点梯级扩散。结合上述结论,提出"一带一路"背景下我国出境旅游发展的战略方向、措施和意义。

To understand the evolution of Chinese outbound tourism development and its behavior patterns,this paper analyzed Chinese visitors,traveled to Singapore during 2005-2015,based on their outbound information and data recorded in Annual Report on Tourism Statistics by Singapore Tourism Board. And the following results showed：（1）According to the historical data,the scale of tourists shuttled between China and Singapore showed fluctuations in the overall growth trend.（2）The gender patterns of Chinese traveled to Singapore showed that the ratio of male to female was by the characteristics of reducing trend,while boosting between the expanding of＂price scissors ＂. At the same time,with the proportion of repeat visits growth,China outbound tourism by changing from sightseeing to leisure,showed flat trend.（3）Chinese traveled to Singapore showed difference sparse distributed feature,setting in the space between the free attractions and paid attractions. At the same time,free attractions had characteristics of high density,stable and variable while paid attractions had characteristics of ray type,low density and wave,but there were differences in the different directions in the diffusion process of the free attractions.（4）Finally,according to the above conclusions,this paper put forward the ＂The Belt and Road＂ background,strategic direction,Chinese outbound tourism development measures and significance.