中国旅游安全网络关注度的影响因素分析——基于中国省际面板数据的实证检验

Analysis on Influencing Factors of Network Attention to Tourism Security——An Empirical Analysis Based on Provincial Panel Data

选取2011—2015年我国31个省、自治区、直辖市的面板数据作为样本,分析了我国旅游安全网络关注度的影响因素。基于文献探讨,选择5类解释变量、7项指标数据,使用Eviews9.0软件,通过单位根检验、协整检验、F检验、Hausman检验等方法逐步确定面板数据模型类型,建立个体固定效应模型,以实证研究各因素对旅游安全网络关注度的影响方向及程度,分析内在作用关系。结果表明:(1)地区人口规模、互联网发展水平、地区经济发展水平和受教育程度对旅游安全网络关注度有显著正向影响,性别对旅游安全网络关注度水平无显著影响;(2)地区人口规模、互联网发展水平影响弹性系数较大,为主要影响因素。

This paper selected panel data during the 2011-2015 of 31 provinces,autonomous regions and municipalities directly under the central government as sample,analyzed the influence factors of Network Attention to Tourism Security in China. On the basis of theory discussion,this paper chose five explaining variables,seven index data,conducting the unit root test,Co integration test,F test and Hausman test by Eviews9.0 to determine the type of panel data model,then established the individual fixed effect model to make an empirical research on the influence direction and influence degree of various factors on network attention to tourism security. The result showed that：（1）The population scale,regional economic development,the network development and the level of education had significant positive influence on network attention to tourism security,while gender had no significant effect to network attention to tourism security.（2）The regional population scale,the level of Internet development were the main influencing factors.