论绿色营销与中国纺织服装产业发展方向

Green Marketing is the Developmental Direction of Chinese Textile and Garment Industry

随着人们环境保护意识的不断增强,各个行业开始向着环境友好的方向转变,我国的纺织服装产业也不例外,在这样的背景下,绿色营销的概念便应运而生。纺织服装行业的绿色营销是指企业在纺织服装产品的生产过程中保证对环境不会带去污染。企业实施绿色营销战略不仅能够为企业树立良好的形象,而且差异化的产品在市场竞争中也占据了优势,因此,绿色营销无疑是中国纺织服装产业的一个发展趋势。

With the continuous improvement of people’s awareness of environmental protection,various industries have begun to shift towards the direction of environmental friendliness.China’s textile and garment industry is no ex-ception.Under this background,the concept of green marketing came into being.The green marketing of the textile and apparel industry means that companies in the production process of textile and apparel products will ensure that the envi-ronment will not bring pollution.The implementation of green marketing strategies by enterprises can not only establish a good image for the company,but also the differentiated products in the market competition.Occupy the advantage,so green marketing is undoubtedly a development trend of China’s textile and garment industry.