摘要
《魅力中国城》作为中国城市走出去的窗口,让全国观众认识了一个兵团新城——阿拉尔。伴随"凝心聚力"兵团向南发展的号召,南疆环塔里木经济带城市群的现代化建设及城市形象塑造问题引发人们的关注。本文针对城市形象塑造的概念进行梳理与归纳,以《魅力中国城》中的阿拉尔市为例,理性的对阿拉尔城市形象塑造中的问题进行概括,指出阿拉尔交通通达度低、产业比例失调、媒介角色缺失等问题。结合阿拉尔城市发展的具体情况,提出加强顶层设计、找准战略支点、创新营销模式等继续加深和完善城市形象建设的对策及建议。
With the call of＂coagulating minds and assembling strength＂to develop the southern Xinjiang for the Corps,the problems of circling Tarim economic zone modern city group construction and molding of city image have attracted people＇s attention. Bycombing and concluding the concepts of city image,taking Alar city in＂charm china city＂as an example,this paper reasonably summarizes the problems in shaping the image of Alar,and combined with the specific circumstances of Alar city development,this paper puts forward countermeasures and suggestions to deepen and perfect the construction of city image.
作者
李宗斌
丁伟
Li Zongbin;DingWei(College of Humanities and Arts, Tarim University, Alar, Xinjiang 84330)
出处
《塔里木大学学报》
2018年第1期32-38,共7页
Journal of Tarim University
基金
新疆维吾尔自治区人文社会科学重点基地项目(090115C07)
新疆生产建设兵团哲学社会科学青年项目(14QN19)
