在美中国旅居者在社交媒体上的自我呈现动机研究

Research on Self-Presentation Motivations on Social Media of Chinese Sojourners in America

基于跨文化语境,本文研究了在美中国旅居者在社交媒体上的主要呈现动机及其强弱排序,并比较了中美两国社交媒体上自我呈现动机的差异。研究发现,"维系国内关系"与"从众"分别是旅居者在中美两国社交媒体上呈现自我的首要动机。在关系动机层面,"维持国内关系"动机比"发展与美国人的关系"动机更显著;在个体心理需求动机层面,"从众""自我确认""减压"动机都在中国社交媒体上而非美国社交媒体上体现得更为明显。总体而言,旅居者在中国社交媒体上的呈现行为更主动,在美国社交媒体上则显得被动;这一定程度上表明旅居者在美国社交媒体上进行跨文化传播(交际)时依然面临不少阻力。

Based on intercultural context, this paper studies Chinese sojourners＇ main self-presentation motivations on social media and the order of motivation strength, as well as compares the difference between motivations on Chinese and American social media. Our study shows that ＂maintaining domestic relations＂ and ＂conformity＂ are the primary motivations for sojourners to present themselves on Chinese and American social media; ＂maintaining domestic relations＂ is more significant than ＂developing relationship with Americans＂ on the level of relational motivation; on the level of individual psychological need motivation, ＂conformity＂, ＂self- verification＂ and ＂pressure reduction＂ act more significantly on Chinese social media than on American social media. Generally speaking, sojourners present themselves more actively on Chinese social media than on American social media, which indicates to some extent that Chinese sojourners still face challenges in their process of intercultural communication on American social media.