建构社区与制造快感:网络社区中粉丝的交流实践类型及意义

Constructing Community and Making Pleasure:Communicative Practices in Online Fan Community

交流实践既是粉丝文化的重要体现,也是网络社区形成的重要前提,因而理解网络粉丝社区需要关注社区中参与者的交流实践。随着网络技术和粉丝文化的发展,当今网络粉丝社区中的交流实践活动也有所更新;本研究通过对百度"太阳的后裔"吧的持续观察,指出现下粉丝在网络社区中的多种交流实践可以大致划分为信息性交流、情感性交流、生产性交流以及仪式性交流四种类型。这些交流实践在粉丝建构和维系网络社区的过程中承担着不同的角色,同时又与社区中粉丝个体的观剧体验、个人展演及认同建构等息息相关。

Communicative practice is a critical sign of fan culture, and it is an important premise of the formation of online community as well. With the development of Internet technology and fan culture, the communicative practices in online fan community have been updated. By conducting netnography in an online community （Baidu PostBar）, this study finds that there are four key k^nds of communicative practices in online fan community today, including informative practices, affective practices, productive practice and ritual practice. Those four communicative practices play different roles in the process of constructing an online fan community, and they also contribute to fans＇ viewing experiencing, performing and identification in the online community.