新媒体环境下高校思想引导工作的现状及途径探索

The Present Situation and Ways of College Ideological Guidance in New Media Environment

在新媒体时代,大学生思想政治教育趋于信息化、多元化和复杂化,很大程度上影响了大学生的学习、工作和生活,使高校的思想政治教育工作受到冲击与挑战,同时也为高校开展思想引导工作带来机遇和发展。通过大量的问卷调查、人物访谈、数据分析,结合当代大学生的特点,发现新媒体环境下高校思想引导工作存在的问题和困难,并提出了解决的对策和措施。

In the new media era, the ideological and political education for college students tends to be informationized, diversified and complicated, and affects to a large extent college students＇ study, work and life because it brings development opportunities for college ideological guidance while bringing impacts and challenges for college ideological and political education. This paper makes a lot of questionnaire investigation, interviews, data analysis, discusses the problems and difficulties in the ideological guidance work in the new media environment according to contemporary college students＇ characteristics, and puts forward the coping strategies and measures.