自媒体环境下高校思想政治教育话语权重构研究

Study on the Reconstruction of Discourse Power of College Ideological and Political Education in the We-media Environment

随着移动信息技术的不断发展,互联网被广泛应用到各个领域,并对传统行业起到重要的推动作用。自媒体是一种基于互联网的形式而存在的,通过互联网平台的方式进行信息的传播、推动、共享等活动的新媒体总称。自媒体的平台形式多样,既有博客、贴吧等传统的互联网平台,又有微信、微博等主推移动端的公众号。这种方式由于具有消息传播的快捷性、全面性等特点,在高校思想政治教育中具有重要意义。分析自媒体在高校思想政治教育中的主要特征,并阐述自媒体对高校思想政治教育带来的机遇,提出在自媒体环境下,高校思想政治教育话语权的重构思路,对高校思想政治教育工作的开展起借鉴和参考作用。

With the development of mobile information technology, the Internet has been widely used in various fields and has played an important role in promoting the traditional industry. We-media is a form of Internet-based existence, and the general term of new media which carries out information dissemination, promotion, sharing and other activities via the Internet platform. There are various platforms of we-media, including traditional Internet platforms such as blogs and posts as well as the public numbers like We Chat, weibo and other mobile terminals. This method is of great significance in college ideological and political education because of the characteristics of quickness and comprehensiveness in information transmission. This paper analyzes the main characteristic of we-media in college ideological and political education, and states the opportunity brought by we-media to the college ideological and political education, and puts forward the thought of reconstructing the discourse power of ideological and political education, hoping to play the reference role for college ideological and political education.