会展营销与品牌整合的研究探讨

Study on Exhibition Marketing and Brand Integration

在当今的经济发展中,会展市场占有重要的一席之地,对经济发展起至关重要的推动作用。企业之间及企业与客户之间可通过会展的形式进行交流,从而实现经济、信息技术及商品货品的交流。当前,国内会展中存在一些问题,会展品牌效应并不具备非常大的影响力,探讨会展营销与品牌整合方面的优劣势,旨在为企业在会展营销和品牌整合中有所参考。

In today＇s economic development, the exhibition market plays an important role in promoting economic development because the form of exhibition can make the communication happen between Enterprises and between the enterprise and the customer so as to realize the exchange of economy, information technology and commodity goods. At present, there are still some problems existing in the domestic exhibition, which leads to the weak influence power of brand effects in exhibition. This paper discusses the advantage and disadvantage in exhibition marketing and brand integration, aiming at providing relevant reference.