摘要
通过查阅大量有关国内各大城市国际马拉松赛和城市软实力相关研究的文献资料,参阅合肥国际马拉松赛官方网站、全国各大媒体对合肥国际马拉松赛的评述,综合运用文献资料法和逻辑归纳法等,深入研究合肥国际马拉松赛对城市软实力的影响,力求为合马的进一步运作和发展提供科学的参考依据。
Through consulting a large number of relevant research literature related to the international marathon and city soft power in all cities in our country, and by referring to the official website of Hefei International Marathon and the relevant review on Hefei International Marathon from nationwide media, this paper adopts the document literature and logical inductive method, etc., makes an in-depth study of the influence of Hefei International Marathon on city soft power, and tries to provide scientific reference basis for the further operation and development of Hefei International Marathon.
作者
王旭
Wang Xu(Anhui Spots Vocational Technical College, Hefei 230051, China)
出处
《黑河学院学报》
2018年第3期200-201,共2页
Journal of Heihe University
基金
安徽省高校人文社科重点项目"合肥国际马拉松赛对城市品牌塑造研究"(SK2016A0431)
关键词
合肥
马拉松
营销管理
Hefei
marathon
marketing management