美学与体验营销视域下的图书馆空间再造

Library Space Reconstruction Based on the Perspective of Aesthetic and Experience Marketing

[目的／意义]在文献研究的基础上整理、分析现有图书馆空间再造需求，指出基于美学与体验营销视域的空间再造策略，为相关的图书馆空间再造工作提供参考。[方法／过程]通过收集和整理现有空间再造研究中对于美学与体验营销理念的研究，结合图书馆空间再造的自身因素、用户因素和相关因素，构建基于关学和体验营销视域的图书馆空间再造策略。[结果／结论]适合用户需要并满足其审美要求的空间设计才能有效提升空间服务效果。图书馆需要在美学与体验营销的基础上进行图书馆的公共空间再造、功能空间再造和主题活动元素布置，以满足用户对图书馆不断变化的空间服务需求来推动图书馆空间设计的变革。

[ Purpose/significance ] On the basis of literature research, this article sorted and analyzed the existing demand of library space reconstruction, and pointed out the space reconstruction strategy from the perspective of aesthetic and experience marketing, it aims at providing reference for the library space reconstruction work. [ Method/process Firstly, this paper collected and sorted the research on aesthetic and experiential marketing concepts in existing space reconstruction studies. Then, combining with the factors of library space, user demands and related factors, it constructed strategies about library space reconstruction from the perspective of aesthetics and experience marketing. [ Result/conclusion ] Only the space design that satisfies users＇ needs and aesthetic requirements can effectively enhance the space service effect. Therefore, library space reconstruction should based on the aesthetic and experience marketing idea to lead the public space reconstruction, functional space reconstruction and element layout of theme activities, so that we can promote the development of library space design by meeting users＇ demands for library changing space service.