英国报业大数据应用探究

A Probe into the Application of Big Data in UK Newspaper Industry

英国报业面对销量与收入的整体下滑,在实施裁员、减少印刷成本等措施的同时,加大了数字新闻市场的开拓力度。其中,大数据技术在新闻生产、受众服务和广告开拓方面得到广泛应用。在新闻内容生产方面,体现为新闻信息源的大数据甄别、新闻写作的人工智能应用和新闻作品的可视化呈现;在报业受众服务方面,体现为利用大数据强化社交媒体的充分运用和付费墙的不断调整;在商业运营方面,体现为广告市场的精准服务和数据资源的深层加工。

Facing the whole decline of sales and revenues,UK newspapers cut staff,reduce printing costs and take other measures to deal with this crisis.At the same time,many UK newspapers take steps seriously to expand the digital news market especially the application of big data.In the news content production,it is reflected in the big data screening of news information sources,the artificial intelligence application of news writing and the visualization of news works.As for the newspaper audience services,it is represented in the use of big data to strengthen the full use of social media and continuous adjustment of paywall.As for the commercial market,it embodies in the precision services for advertising customer and the deep processing of data resources.