创意理论视角下的绵阳科技旅游开发研究

Research on the Development of Science Tourism in the City of Mianyang from the Perspective of Creative Tourism

科技旅游资源是绵阳作为科技城的独特旅游资源,应作为绵阳旅游的核心品牌加以培育。近年来,绵阳科技旅游虽有所发展,但还存在不少问题,如何突出科技旅游特色,提升科技旅游质量是目前绵阳科技旅游发展中亟待解决的问题。文章在分析创意旅游理论内涵的基础上,将创意旅游的相关理论与科技旅游相结合,系统地从旅游产品、旅游形式以及产业链三方面提出了绵阳科技旅游的开发策略。

As the Science and Technology City of China, Mianyang enjoys unique tourism resources, which should be developed to set up a leading tourism brand. Science tourism has grown to some extent in recent years. However, some urgent problems, such as how to emphasize the scientific elements in tourism development and how to improve the quality of science tourism, still remain unsolved. After analyzing the theoretical meaning of creative tourism and applying relevant theories to the development of science tourism, a systematic coping strategy involving the products, forms and chains of the tourism industry is devised.