湖北长江游船旅游产品开发对策研究

Strategies on Developing Cruise Tourism Products on the Yangtze River in Hubei

在现有的游船旅游相关研究基础上,文章对湖北长江游船旅游的发展特征与趋势等进行了梳理归纳。对游船体系、游船产品体系等问题进行了深入的剖析,并提出了优化对策。构筑三层次游船结构,坚持开发主题化、特色化等游船产品;坚持干流休闲度假、支流民俗体验的原则设计组织游船旅游产品;加强船岸景联动协作,加强港口布局、水陆空交通建设、沿岸及周边资源开发,以实现地方游船旅游可持续发展。

Based on rescarch available on cruise tourism, this paper examines the characteristics and trends of cruise tourism on the Yangtze River in Hubei Province including an intensive analysis of its cruise system and products before suggesting optimization strategies to achieve sustainable growth： to develop three-layer cruises and peculiar products with distinct themes; to emphasize leisure along the main course and folk culture experience along the tributaries; and to strengthen cruise-bank coordination, port layout, marine-land-air transportation, resources development along the itineraries.