《武林风》赛事文化研究

Culture Research on WU LIN FENG Competition

运用文献资料法、现场考察法等对《武林风》赛事文化进行分析研究。研究表明,《武林风》赛事是以武术搏击为主线、以《百姓擂台》、《武侠梦工厂》等色彩板块为补充和调节,积极倡导自信自强、拼搏进取的武术精神的武术赛事品牌栏目,其赛事文化背景、历史沿革、文化内涵与武术的文化积淀、文化自信、媒体创新、品牌意识等有着密不可分的关系。对我国武术发展的启示是,一要利用媒体优势;二要文化自信,紧扣时代不断创新;三要树立品牌意识,突出特色。

By using the methods of literature and on-the-spot investigation, this paper analyzed the competition culture of ＂WU LIN FENG＂. The program took martial arts fight as the main line, with ＂Common People Challenge Competition＂ and ＂Dream Works Martial Arts＂ as complement, actively advocated the self confidence and fighting spirts. There was a strong relationship between cultural background, history and cultural connotation of the program and cultural accumulation, cultural confidence, media innovation, brand awareness of martial arts. It was suggested that firstly, the development of martial arts should make use of media advantages. Secondly, cultural confidence should be kept pace with the times. And thirdly, it was necessary to establish brand awareness and highlight its features.