辽宁省高校冰雪运动文化推广的策略研究

Strategy Research on Winter Sports Cultural Promotion in Colleges and Universities in Liaoning

采用文献资料法与逻辑分析法对辽宁省高校冰雪运动文化推广的策略进行研究。研究发现,辽宁省高校在冰雪运动推广过程中存在文化建设缺乏深度,思想意识比较浅薄;活动场地受限制,硬件设备不齐全;运动内容乏味,文化氛围缺失的问题。在此基础上提出了塑造冰雪运动文化氛围,挖掘运动商业价值,提高校园支持力度,丰富冰雪运动内容,拓展学生参与群体的策略,对冰雪运动文化的推广具有一定的现实意义。

In order to explore the strategy of winter sports cultural promotion Liaoning province, literature and logic analysis were adopted in this paper. The study found that in the promotion process of winter sports in colleges and universities, there existed some problems such as lack of depth in cultural construction, low ideological consciousness, limited activity venues, inadequate hardware facilities, tedious sports content and lack of cultural atmosphere. On this basis, it puts forward some strategies for shaping winter sports culture atmosphere, mining sports business value, improving campus support, enriching winter sports content and expanding student participation in groups, which has certain practical significance for the promotion of winter sports culture.