摘要
传统旅游产品推荐系统能够为用户推荐简单产品信息,但存在用户浏览意愿不强、满意度差、推荐商品购买率低的不足,提出并设计基于Web的旅游产品推荐系统。利用Web数据端对产品需求量进行数据采集;采用核心算法重新配置数据信息,通过SQL语言进行逻辑编辑,实现产品推荐模块设计;服务器将上述模块进行串联,实现基于Web的旅游产品推荐系统的设计。通过仿真实验结果表明,设计推荐系统具有较高的用户满意度,用户浏览意愿提升,推荐产品购买率得到提高。
The traditional tourism product recommendation system can recommend simple product information for custom- ers, but there exist some disadvantages of low customer browsing intention, poor customer satisfaction and low purchase rate of recommended products. Therefore, a tourism product recommendation system based on Web is proposed and designed. Data ac- quisition of product demand quantity is performed on the Web data terminal. The core algorithm is adopted to reeonfigure data in- formation. Logical edit is conducted using SQL language to realize the design of product recommendation module. The above mod- ules are connected in series on the server to realize the design of tourism product recommendation system based on Web. The simulation experimental results show that the designed recommendation system has higher customer satisfaction, and has in- creased customer browsing intention and purchase rate of its recommended products.
作者
王潇慧
WANG Xiaohui(Yunnan University, Lijiang 674199, China)
出处
《现代电子技术》
北大核心
2018年第10期97-99,104,共4页
Modern Electronics Technique
基金
云南省教育厅项目资助性项目(2017ZZX328)~~
关键词
Web
旅游产品
SQL语言
推荐系统设计
购买率
用户满意度
Web
tourism product
SQL language
recommendation system design
purchase rate
customer satisfaction
