动态图形设计中的正负形转场

Figure–ground in Transition of Motion Graphic Design

相较传统影视作品,动态图形设计中的转场更注重由此及彼的象征意味,因此符号化、图形化的转场被频繁使用。文章分别从图形理论层面和动画变形技术层面对动态图形设计作品中的正负形转场方式进行了分析与归纳,并结合具体的正负形转场应用实例,指出其注重传达性与实效性的特征以及适用的广泛性。

Compared with the traditional film and television works, the transition in motion graphic design pays more attention to the symbolic meaning between different shots and scenes. Therefore, the symbolic and graphical transition is frequently used. This paper analyzes and summarizes the figure-ground transition patterns in the motion graphic design works from the graphic theory level and the animation deformation technology level. Combining with the practical examples of figure-ground transition applications, the paper points out that the emphasis is on communication and effectiveness.