微信公众平台对耳鼻喉科科普宣传运用的实践与思考

Practice and Thinking of the Application of Wechat Public Platform to the Popularization of Science Popularization in Department of ENT

利用互联网技术推动信息传播具有重要意义,目前"互联网+医疗"的形式正在崛起。近年来我科利用微信公众平台定期推送科普知识,介绍专科疾病、相关急症预防措施、围手术期护理知识等,公布科室相关动态及医生坐诊时间变动等诸多消息,并且通过微信朋友圈的转发,扩大阅读人群。"微信化"宣传拥有巨大的发展空间,好好利用其功能不仅能为患者提供更好的服务,还能推动大众对疾病预防知识的掌握,特别是急症知识的知晓程度,起到良好的科普知识推广效果。

The use of Internet technology to promote information dissemination is of great significance,nowadays, the modality of ＂ Internet＋Medical treatment＂ is rising. In the recent years, our department pushes popular science on the Wechat public platform regularly, on it, we introduce specialized disease, the preventive measures of related emergency and perioperative nursing, we publish our department events and the adjustment of doctors＇ visit time, it expands the reading crowd by forwarding articles to friends. Promoting by Wechat has huge scope for growth, it not only provides better service for patients, but promotes public knowledge of disease prevention, especially the awareness of emergency knowledge, it has achieved good popularization of science knowledge.