区块链技术在新型网络购物平台设计中的应用

Application of Blockchain Technology in the Design of New Online Shopping Platform

以电商交易环境下的用户信息泄露为背景,依托区块链技术设计了一个保障用户信息安全的新型网络购物实验平台,以保障顾客个人信息、交易信息、支付信息的安全,确保最后物流配送环节可溯源。结合区块链中哈希算法、Merkle tree、共识机制、非对称密钥以及对等网络等核心技术,提出了新型网络购物平台中区块链技术构架,在此基础上对区块链技术下的网络购物实验平台进行了模块划分,将区块链技术应用于顾客注册、双方交易、支付行为和物流配送4个环节。最后,评估了基于区块链技术的网络购物实验平台的安全性,结果表明,基于区块链技术构建的网络购物实验平台可有效保护用户的隐私安全。

Under the background of user information leakage in e-commerce transaction environment,relying on blockchain technology,it designs a new type of online shopping experiment platform to ensure user information security,in order to protect the security of customer personal information,transaction information,payment information,which ensures that the final logistics distribution links are traceable. Combining key technologies such as hash algorithm,Merkle tree,consensus mechanism,asymmetric key,and peer-to-peer network in the blockchain,the blockchain technology framework in the new online shopping platform is proposed. The module of online shopping experiment platform under blockchain technology was divided into four parts,which applied blockchain technology to customer registration,bilateral transaction,payment behavior and logistics distribution.Finally,the security of the online shopping experiment platform based on blockchain technology was evaluated. The research results show that the online shopping experiment platform based on blockchain technology can effectively protect the privacy of users.