移动互联网情境下地方政府形象管理浅议

A Brief Discussion on Local Government Image Management under the Mobile Internet Situation

新媒体的出现影响了人们的生活和工作,但各地方政府却未充分使用新媒体,依然选择使用传统媒体与人们交流,导致交流效果不满意。可以说,新媒体为社会大众与地方政府构建起互相交流沟通的平台,有利于地方政府了解广大受众的需求。移动互联网为加强管理地方政府形象、塑造地方政府形象提供了多种手段。

The emergence of new media has affected people＇s life and work, but the local government has not fully used new media and still chooses to use traditional media to communicate with people, which results in dissatisfactory communication effect. It can be said that new media can build the platform where the public and local governments can exchange and communicate with each other, which is beneficial to the local government＇ understanding the needs of the audience. Mobile Internet can provides various means to strengthen the image management of local government and to shape local government image.