新媒体时期连环画艺术受众认同心理分析

Acceptance of Audience on Comic Art in the New Media Era

在新媒体时期,传统纸质的连环画受到严重的影响,但新媒体的产生,为连环画带来挑战的同时,也带来了更大的机遇。连环画作为传统的艺术形式,在发展与传承过程中,以受众的认同为核心,对其新媒体的受众认同心理进行分析,准确定位受众的审美及消费需求,才能更好地融入市场。因此,对连环画艺术在新媒体时期的受众认同心理进行分析,能使连环画艺术得到更好的发展与传承。

In the new media period, the traditional paper-based comic strip has been seriously affected. The emergence of new media brings challenges as well as great opportunities to the comic strip. Comic strip, as a traditional art form, should take the acceptance of audience as the core in the process of development and inheritance. This paper analyzes the acceptance of audience in the new media, and point out that comic strip can be better integrated into the market only if people can accurately position the audience aesthetic and consumer demand. Therefore, the paper analyzes the audience＇s acceptance psychology in the new media so as to make the art of comic strip better develop and inherit.