拟态环境下的图书馆阅读推广策略

Strategy of Library Reading Promotion in Pseudo-Environment

大众生活在传播媒体所营造的拟态环境里,媒介营造的拟态环境成为阅读推广的客观环境,研究拟态环境下如何开展阅读推广具有积极的现实意义,而当前研究阅读推广的文章还没有从该角度分析过。本文分析了拟态环境下阅读推广的利弊,并运用拟态环境相关理论,从树立权威形象、把关人、媒介事件三个角度分析了如何开展阅读推广。

We all live in pseudo-environment which is created by the media and becomes the objective environment for reading promotion, so it is of practical significance to study the pseudo-environment theory. However, there is no article on reading promotion from this point of view. This paper analyzes the advantages and disadvantages of the reading promotion in the pseudo- environment, and uses the theory of communication to analyzes how to carry out reading promotion from the perspectives of establishing the authoritative image, the gatekeeper and the media event.