新时代消费升级的中国时尚消费

Chinese Fashion Consumption of Its Upgrading in the New Era

时尚消费作为一种社会心理现象,一直是驱动消费的重大商业元素,能够创造出大市场的商业价值。时尚消费是大众消费中最具生命力、最有情感因素参与的消费形式。而在当今中国,"时尚消费"已经蔚然成风,这对企业和商家来说,无疑是一个空前的机遇。尤其是在我国居民的消费已经进入新时代的情况下,研究时尚消费变得极其重要。本文介绍了时尚消费的时代背景,分析了时尚消费及其相关概念,探讨了青年人和老年人的时尚消费特点,分析了时尚消费的双重性,针对北京特点提出了时尚引领的政策建议,提出了营造时尚消费的良好营商环境建议;分析了未来时尚消费发展的方式以及趋势。

As a kind of social psychological phenomenon, fashion consumption has always been a major commercial element to drive consumption, which can create commercial value of large market. Fashion consumption is the most vital and emotional factor participating in the mass consumption. In today＇s China, fashion consumption has become a trend, which is an unprecedented opportunity for enterprises and businesses. Especially when the consumption of China＇s residents has entered a new era, research fashion consumption has become extremely important. This paper introduces the era background of fashion consumption, analyzes the fashion consumption and its related concepts, and discusses the fashion consumption characteristics of the young and the old. This paper analyzes the dual nature of fashion consumption, puts forward some suggestions for fashion-leading policies according to the characteristics of Beijing, and puts forward some suggestions for Creating a good business environment for fashion consumption. The development mode and trend of fashion consumption in the future are analyzed.