保险广告语不宜逾越保险基本原则之度——新《广告法》语境下“保险,让生活更美好”广告语之妥当性分析

保险是处理非常事件的经济工具,其仅能雪中送炭,而不能锦上添花。损失补偿原则和宏观经济的凯恩斯主义政策决定了保险消费者不能仰赖保险以提高生活品质。保险不是用来改变生活的,而是为了防止生活被改变。"保险,让生活更美好"广告语有悖《广告法》。

Insurance is an economic tool, which can only provide timely help, but not make sth. e- ven better. The principle of indemnity and Keynes policy of the macroeconomics mean that insurance consumers can not rely on insurance in improving their living quality. Insurance is not used to change lives, but to prevent lives to be changed. The advertisement ＂Insurance makes life better＂ is against the Law of Advertisement.