中国跨境电商与社会经济发展的关联度分析

跨境电子商务的出现拓宽了中国进出口贸易的营销渠道,刺激了国内外的消费市场,为消费升级提出了新的定义。本文根据2011-2016年跨境电商与社会经济总量的相关数据建立灰色关联模型,对两者的关联程度进行研究。研究发现,跨境电商发展对各因素影响的大小顺序分别为在线支付、国内生产总值、网络普及率、贸易出口额、对外贸易总额、贸易进口额,同时说明了跨境电子商务的发展对中国经济增长具有正向推动作用。

The emergence of cross-border e-commerce has broadened the marketing channels of China＇s import and export trade, stimulated domestic and foreign consumer markets, and proposed new definitions for consumption upgrades. The article introduced the development status of cross-border e-commerce in China, and established a grey relational model based on relevant data of cross-border e-commerce and social and economic aggregates from 2011 to 2016, and studied the degree of correlation between the two. The study found that the order of the impact of cross-border e-commerce development on various factors was online payment, GDP, network penetration rate, trade export volume, total foreign trade volume, and trade import value, among which online payment and cross-border e-commerce. The development has the closest connection and shows that the development of cross-border e-commerce has a positive impact on China＇s economic growth.