御山圣容寺佛教文化品牌开发研究

Study on Development Buddhist Cultural Brand of Yushan Shengrong Temple

金昌境内的御山圣容寺,历史悠久、源远流长,是莫高窟的姊妹篇,在中国古代佛教文化中居有重要的地位。然而,在当前佛教文化旅游的大潮中,却未形成具有影响力的品牌。因此,必须深入挖掘圣容寺佛教文化的内涵,以高瞻的姿态塑造圣容寺佛教文化旅游品牌,扩大其在全国的影响力,以品牌带动佛教文化旅游产业的发展。

Yushan shengrong temple in the Jinchang territory has a long history and it is the companion piece of Mogao Caves, holding an important position in ancient Chinese Buddhist culture. However, in the current tide of Buddhist cultural tourism, it has not formed an infuential brand. Therefore, it is necessary to dig the connotation of the Buddhism culture of Shengrong Temple and shape the Buddhism culture and tourism brand of the Shengrong Temple with a great foresight to expand its infuence in the while country and promote the Buddhist cultural and tourism industry with the brand.