交易成本视角下西藏农牧民青稞销售行为解析

Analysis of Highland Barley Sales Behavior of the Farmers and Herdsmen from Transaction Costs Perspective in Tibet

青稞是藏族农牧民最主要的粮食,也是酿造青稞酒的主要原料,青稞产业的健康发展对增加农牧民收入、促进农牧区经济发展有重大意义。本文根据对西藏拉萨、日喀则、山南、昌都和林芝五市农牧民青稞销售情况的调查数据,以交易成本理论为基础,通过实证分析方法从青稞价格信息来源渠道和信息获取成本对交易价格的影响两个角度对农牧民青稞销售行为进行分析,并有针对性地提出了政策建议,促进西藏青稞产业发展。

Highland barley is the main food of the farmers and herders in Tibet,is also the main ingredient in brewing barley wine. The healthy development of highland barley industry is of great significance to increase the income of farmers and herdsmen and promote the economic development of agriculture and pastoral areas. Based on the survey data of highland barley sales behavior of farmers and herdsmen in Lhasa,Xigaze,Shannan,Changdu and Linzhi,the sales behavior is analyzed by transaction costs theory from the price information sourced and the cost of information acquisition,through empirical analysis. Some policy recommendations are put forward to promote the development of highland barley industry in Tibet.