苹果公司首席设计官乔纳森·艾维设计作品探析

ANALYSIS ON WORKS OF APPLE DESIGN CHIEF SIR JONATHAN IVE

为了挖掘苹果公司首席设计官乔纳森·艾维设计作品的特点,简要回顾了乔纳森成长的社会背景情况和个人发展履历,并通过大量调研苹果公司历年的"i"系列产品,从中分析出形成乔纳森设计作品的三个特点。设计是引领,任何产品的研发首先从设计开始,革故鼎新的产品设计原则是苹果成功的秘诀;强调用户体验,如何操作便捷,要将人的情感赋予产品;提倡极简主义的设计,在苹果公司的产品中你看不到任何多余的部件。乔纳森通过他的设计,改变人们的科技认知及生活习惯,逐渐影响人们的生活方式。

In order to research on the characteristics of the works of Apple designchief Sir Jonathan Ive,this paper sketches Jonathan’s growing background andpersonal development. Through analysis of Apple＇s “i＂ series products,the paperexpounds the three characteristics of Jonathan’s design. Design leads the trend,anyR＆D of products starts at design. The unconventional product design philosophy isthe secrets of success of Apple Inc. Emphasizing user experience; Jonathan tries toblend emotions into his products to simplify the operation. He advocates minimalism,thus customers can’t find any excrescent components in Apple’s products. ThroughJonathan’s design,Apple’s products changed people’s cognition of technologyand habits of life and have had a huge impact on people’s lifestyle.