基于用户体验的草木印染工艺食品包装设计研究

A STUDY ON THE DESIGN OF FOOD PACKING BASED ON UESR EXPERIENCE

文章从用户体验的角度出发,探讨草木印染工艺在食品包装中的应用优势,从文化体验、感官体验与外观体验的角度分析消费者在使用草木印染工艺的食品包装设计获得的不用层次的用户体验。文章借助食品包装文化评价体系中的描述方法,主要运用用户调研、品牌分析与网络调查的研究方法进行分析。草木印染工艺源自于中国古老的植物染色方法,其颜色反映了一种中国古典的美学。草木印染工艺在食品包装设计中能给消费者带来丰富的感官体验,并且还能够传达出一种绿色环保的可持续理念与健康的生活方式。在目前复兴传统手工艺的背景下,对于这种工艺的设计开发还有很大空间。

This article from the perspective of the user experience,explore theapplication of vegetation and dyeing process in the food packaging advantages,from the perspective of cultural experience,sensory experience,and experienceappearance analysis of consumers in the use of the vegetation dyeing technologyof food packaging design without level of user experience. The article uses thedescription method in the food packaging culture evaluation system,mainly analyzesthe research methods of user survey,brand analysis and network investigation. Theprinting and dyeing process of vegetation is originated from the ancient Chinese plantdyeing method,which reflects a kind of Chinese classical aesthetics. Vegetationdyeing process in the food packaging design can give consumers a rich sensoryexperience,and can also conveys a kind of green environmental protection conceptof sustainable and healthy way of life. There is still a lot of space for the design anddevelopment of this process in the background of Renaissance traditional handicraft.