影响中型超市购物体验的人性化要素分析

ANALYSIS OF HUMANIZED FACTORS INFLUENCING THE SHOPPING EXPERIENCE OF MEDIUM-SIZED SUPERMARKETS

文章基于人性化理念打造服务和购物环境,能够多层面、多元化地使消费者获得充分的满足感。通过针对华润万象城超市、新一城超市和印双杰三家超市的现状、对购物人群和购物环境认同度的调查,以观察法、访问法,总结出行为习惯、心理特点、生理特点、思考方式上,超市有悖人性化的主要原因,即适用性、便捷性、舒适性、美观性的缺欠,以及安全状况方面的不足。对改进超市购物环境,促进和完善中型超市人性化服务水平,人机环境的和谐起到积极意义。

Based on the concept of humanization,the article creates a serviceand shopping environment,which can make consumers get sufficient satisfactionin a multi-level and diversified way. Through the analysis of the current situation ofChina Resources Vientiane supermarket,New one City supermarket and IndianShuangjie supermarket,According to the investigation of the recognition degreeof shopping crowd and shopping environment,the main reasons of supermarketbeing contrary to humanization,such as applicability,convenience and comfort,are summarized by observing method,visiting method,summing up travel habit,psychological characteristic,physiological characteristic,thinking way,etc. Thelack of beauty and the deficiency of safety condition. To improve the supermarketshopping environment,promote and perfect the humanized service level of mediumsizedsupermarket,the harmony of man-machine environment Play a positive role.