与光污染说再见——欧洲情境导入式发光广告设计带来的启示

SAY GOODBYE TO LIGHT POLLUTION:THE ENLIGHTENMENT OF EUROPEAN SITUATION INDUCED LUMINESCENT ADVERTISING DESIGNS

文章针对当前国内商业建筑夜间过度照明、广告品味低下、光污染严重的现状,通过对巴黎两个采用"情境导入式"设计的商业建筑实现广告宣传艺术化与去污染化案例的剖析和解读,得出符合发光广告未来发展趋势的设计思路,进而呼吁我国的广告设计师重视与借鉴相关案例的成功经验。

Concerning the current excessive lighting at night,low advertising taste,serious light pollution in China,the author analyzed and interpreted two situationinducedcommercial buildings in Paris that highlighed art design while minimizedpollution. He recommended design ideas and the future development trend ofluminous advertisement and urged the Chinese advertising designers to pay attentionto and to learn from the relevant successful experiences from other countries.