摘要
随着互联网时代的到来,电子商务等平台的迅速发展,基于网络平台的品牌宣传将提高速度阔步向前,将成为继报纸、杂志、广播电视之后的第五大宣传媒介。对于这种新媒体时代的到来,品牌的形象宣传呈现出更加多元化、多渠道化的发展态势。本文从互联网特点出发分析品牌形象元素的设计方法。
With the advent of the era of Internet, the rapid development ofelectronic commerce platform, based on the network platform of brand publicity will improve speed striding forward; it will become the fifth after newspapers,magazines, and radio and television medium. With the arrival of this new mediaera, the brand image publicity has become more diversified and multi-channel development. This paper analyzes the design method of brand image elements from the characteristics of Internet.
出处
《设计》
2018年第8期140-142,共3页
Design
关键词
互联网
品牌
多元化
Internet Brand Diversification
