“互联网＋”时代南通家纺产业发展路径探究

Study on the industrial development path of Nantong home textiles based on“Internet+”

以家用纺织品的产业发展为研究对象,阐述在"互联网+"时代背景下,南通家纺产业发展面临的挑战和困难。借助互联网技术、数字化平台以及行业环境和企业的市场定位,构建南通家纺产业的价值网络体系,重构适宜的家纺营销渠道。对塑造、管理南通家纺的区域品牌形象等方面进行梳理,探寻南通家纺产业的发展路径,带动南通区域产业的集群升级和提升高品质家纺区域品牌形象,以适应"互联网+"新形势,实现南通家纺产业的可持续发展。

Based on “ Internet＋ ”, the industrial development , the challenge, and the difficulty of home textiles were researched. The value network system and the marketing channel of Nantong home textile industry were built with internet technology% digital platform % industry environment and the market position of the enterprise. The shaping and managing of the regional brand image of Nantong home textiles were collated to explore the industrial development p ath and promote the regional brand image of Nantong home textiles, whose purposes are to urge enterprises to adapt to themselves the new situation of “ Internet ＋ ”,nd realize the sustainable development of Nantong home textiles industry.