图书网借服务创新——吴江“读佳·悦借”实践探析

Network-based book lending service innovation:exploration of “Reading Masterpieces & Joyful Borrowing” practice in Wujiang

"互联网+"构筑了一个融合创新,开放共享的大环境,驱动传统基层公共图书馆向网络化、智能化、服务化、协同化方向迈进。吴江借助"互联网+"的创新驱动,突破传统线下资源整合提供的单一模式,将电子书城的海量阅读资源纳入图书网借服务体系,完成了"O+O+O"(Offline+Online+Offline)=资源+互联网+服务的创新改造,在全国率先形成了线上选(买)书、线下配送体验相结合的服务模式,体现了基层公共数字文化服务推广的优越性。文章对图书网借服务创新活动进行了探究。

＂Internet＋＂builds an integrated, innovative, open and shared environment, driving the traditional primary-level public library towards networking, intelligence, servitization, and collaboration. With Internet＋ innovative drive,Wujiang broke the single mode of traditional offline resources, and absorbed massive e-book resourcesinto the network-based book lending service system, completing the 3 Os（Offline ＋ Online ＋ Offline）= Resources ＋ Internet ＋ Serviceinnovation. It took a nationwide lead in the service of＂online selection（purchase）of books ＋ offline delivery＂,manifesting the promotional superiority of public digital cultural services on the primary level. This paper probes intothe innovative activities of the library loan service.