互联网情境下企业冗余资源与新产品开发的关系

Relationship between Slack Resources and New Product Development Performance under the Internet Environment

新产品开发是企业获取竞争优势的重要来源。基于组织惯性理论,本文分析了互联网情境下冗余资源与新产品开发绩效的关系,以及互联网普及率和增长率的调节作用。206家中国企业数据的实证结果表明,冗余资源(包括未吸收冗余和已吸收冗余)与新产品开发绩效显著正相关,但是未吸收冗余比已吸收冗余对新产品开发绩效的促进作用更强;互联网普及率增强了未吸收冗余与新产品开发绩效之间的正向关系,互联网增长率削弱了已吸收冗余对新产品开发绩效的正向关系。

New product development （NPD） is an important source for corporate to obtain competitive advan tage. Rooted in organizational inertia theory, this research explores the relationship between slack resources and new product development, and the moderating effect of Internet penetration and Internet growth rate. By analyzing the data from 206 Chinese firms empirically, we find that slack resources （including unabsorbed slack and absorbed slack） are positively related to new product development. Besides, unabsorbed slack has a stron get positive relationship than absorbed slack. Meanwhile, Internet penetration will strengthen the positive effect of unabsorbed slack on new product development performance, and Internet growth rate will decrease the positive effect of absorbed slack on new product development performance.