存在绿色消费者的再制造模式选择策略

A Research on the Remanufacturing Models with Green Customers

研究了绿色消费者对制造商(OEM)和再制造商(3PR)再制造模式选择的影响。在无绿色消费者和存在绿色消费者情况下,分别建立了两种斯塔克尔伯格博弈的再制造模型:再制造外包与授权再制造,得到了两种模型的均衡解及OEM和3PR利润。比较分析发现,当绿色消费者比例较高时,OEM和3PR均偏好于再制造外包模式。然而,当绿色消费者比例较低时,虽然OEM依然偏好于再制造外包模式,但是,当消费者对再制造产品估价较低时,3PR偏好于授权再制造模式。此外发现,无论绿色消费者比例高低,在再制造外包模式,消费者剩余与社会福利总是高于授权再制造模式。

Based on the coexistence of Primary Customer and Green Customer, the choice of OEM （original equipmentmanufacturers） and 3PR （third-party remanufacturers） on remanufacturing model is studied. Under the absence and thepresence of green consumers, two remanufacturing models of stackelberg game： Outsourcing Remanufacturing andAuthorization Remanufacturing, are respectively established. The equilibrium solution and profits of OEM and 3PR underthese two models are obtained. The results show that when the proportion of green consumers is high, OEM and 3PR preferoutsourcing to authorization and that when the proportion of green consumers and the acceptance of remanufactured productare both low, 3PR prefers authorization. Moreover, the customer surplus and social welfare are always higher in outsourcingremanufacturing regardless of the proportion of green consumers.